Dairy-Heirs
CT Milk Promotion Board
2026 / Campaign
Our idyllic charm. Our picturesque pastures. It’s all thanks to generations of Connecticut dairy farmers. With 63% of our commercial dairy farms closed since 2005, we, as a state, owe these hardworking families our full support—before it’s too late.
From a marketing perspective, we feel our task isn’t selling Connecticut milk over corporate milk. It’s selling people. Tradition. Human interest. Selling “Connecticut” and the families who preserve it.
We want to help this generation of Connecticut dairy farmers make sure there’s a next generation of Connecticut dairy farmers. A campaign we believe people will get behind.
Creative Credits: Justin Girard, Kevin MacPhee.
